Gazette du Bon Ton pochoir fashion plates 1912

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Title Page 1st year of Bon Ton
GBT1
NFS
Title Page
GBT2
NFS
Title Page
GBT3
NFS
A La Comedie by J Gose
GBT151 $95
Sale Price: $45
La Pantoufle de Vair by A. E. Marty
SBT133
$145
Sale Price: $75
Le Coup De Vent by H. Robert Dammy
GBT112A $115
Sale Price: $55
Apres L'Ondee by Alberto Fabio Lorenzi
GBT86A $155
Sale Price: $75
Essence Mysterieuse Parfum by Felix Morioux
GBT100 $115
Sale Price: $55
Robes De Garden-Party by Marcelle Pichon
GBT87 $135
Sale Price: $65
La Robe Rose by Robert Dammy
GBT90 $145
Sale Price: $75
Les Premier Soupcons by Boutet de Monvel
GBT165 $
$95
Sale Price: $45
Blanc Et Noir by J. Goge
GBT92 $145
Sale Price: $75
La Belle Torquatienne by Charles Martin
GBT102 $125
Sale Price: $65
Mirage by Mario Simon
GBT104A $95
Sale Price:
SOLD
La Morte D'Amour by Charles Martin
GBT105A $125
Sale Price: $65
Et Puci Voici Mon Coeur by Charles Martin
GBT131 $115
Sale Price: $55
La Promenade du Palais-Royal by Pierre Morgue
GBT164 $115
Sale Price: $55
Apres La Danse by Alex Rzewuski
SBT148 $115
Sale Price: $55
La Comedie Est Terminee by J Gose
GBT141 $115
Sale Price: $55
A. Janesich, Joaillier by Edourd Halouze
GBT116 $115
Sale Price: $55
Reverie by Georges LePape
SBT149
$95
Sale Price: $45
Adieu, Pauvre Amour by Georges LePape
SBT139
$115
                +Sale Price: $55
85$11 5/85
Une Robe de Martial et Armand by Georges LePape
SBT142 $125
Sale Price: $65
L'Entrevue Matinale by Georges LePape
SBT143 $125
Sale Price: $65
Le Bon Accueil by Georges LePape
SBT144 $115
Sale Price: $55
Mon enfant, ma soeur by L'Hom
BTG35
$125
Sale Price: $65
Dancing by Georges LePape
SBT145 $115
Sale Price: $55
La Comedie est Terminee by J Gose
GBT150 $95
Sale Price: $45
La Belle Viscontesse by Guy Arnoux
GBT161 $115
Sale Price: $55
Puis-Je Entrer
GBT160 $115
Sale Price: $55
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Gazette du Bon Ton pochoir fashion plates 1912

We at Panteek are entranced by the beauty of these rare pochoir illustrations from the magazine Bon Ton Gazette, published by Lucien Vogel 1912-1925. As the editor and design genius of the Gazette du Bon Ton, Vogel created a publication that remains dazzling in it originality and artistry, and which led to his appointment as the art director of Vogue magazine.

Designed as a journal to appeal to the elite of Paris, full of high fashion plates and chatty articles on all aspects of life for the privileged, it transcends its mundane goals through the incredible quality of the publication from the high quality paper to the breath taking beauty of the prints and the high quality of the art throughout.
Here in the so called “forgotten years” of the 1920’s we see the art that evokes the whole gamut of that fabulously creative era in France, from the Impressionists and the Fauves to the Cubists, Belle Epoque, Art Nouveau & Deco periods.

The extravagantly vivid colours of the prints were created by the “pochoir” process, wherein single layers of color were added by hand to a lithograph using a stencil, in a precursor of the silk screening technique which is now widely used for art prints. Each print measures about 7 1/2 inches by 9 1/2 inches and is without foxing. On some, there is edge toning.

Many of the works of the fashion designers of the day were featured, including Worth, Lanvin, Pacquin and Poiret. The most notable artists utilized were Georges Barbier, Erte, Georges Lepape, Paul Iribe, Pierre Brissaud, Andre Marty, Felix Lorioux and Raoul Dufy along with many others. Some references cite Aubrey Beardsley as the source of the outlines & Leon Baskt for the colour. George Barbier was truly a luminary of the time, becoming hugely successful in the world of design and haute couture fashion illustration, contributing to Vogue as well as Bon Ton. His designs for the magazine, along with those of Lepape, are particularly prized.


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