Gazette du Bon Ton pochoir fashion plates 1912

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Title Page
Le Ruban, by David 1922 set of 8 prints
BTC69 $165 for set of 8


Print 1 of 8 Le Ruban, set of 8 prints BTC70 $165 for set of 8	Print 2 of 8 Le Ruban, set of 8 prints BTC71 $165 for set of 8


Print 3 of 8 Le Ruban, set of 8 prints BTC72 $165 for set of 8	Print 4 of 8 Le Ruban, set of 8 prints BTC73 $165 for set of 8


Print 5 of 8 Le Ruban, set of 8 prints BTC74 $165 for set of 8	Print 6 of 8 Le Ruban, set of 8 prints BTC75 $165 for set of 8


Print 7 of 8 Le Ruban, set of 8 prints BTC76 $165 for set of 8	Print 8 of 8 Le Ruban, set of 8 prints BTC77 $165 for set of 8

Title Page
Ou Va La Mode, by David 1922 set of 8 prints
BTC78 $165 for set of 8


Grecque, Print 1 of 8 Ou Va La Mode, set of 8 prints BTC79 $165 for set of 8	Grecque, Print 2 of 8 Ou Va La Mode, set of 8 prints BTC80 $165 for set of 8


Renaissance Italienne, Print 3 of 8 Ou Va La Mode, set of 8 prints BTC81 $165 for set of 8	Renaissance Italienne, Print 4 of 8 Ou Va La Mode, set of 8 prints BTC82 $165 for set of 8


Epoque, Print 5 of 8 Ou Va La Mode, set of 8 prints BTC83 $165 for set of 8	Epoque, Print 6 of 8 Ou Va La Mode, set of 8 prints BTC84 $165 for set of 8


Epoque, Print 7 of 8 Ou Va La Mode, set of 8 prints BTC85 $165 for set of 8	Epoque, Print 8 of 8 Ou Va La Mode, set of 8 prints BTC86 $165 for set of 8

Title Page
Les Modes en l'an de Grace, by Woodruff 1921, set of 4 prints on dark backgrounds
BTC97 $75 for set of 4


Print 1 of 4 Les Modes en l'an de Grace, set of 4 prints BTC98 $65 for set of 4	Print 2 of 4 Les Modes en l'an de Grace, set of 4 prints BTC99 $65 for set of 4


Print 3 of 4 Les Modes en l'an de Grace, set of 4 prints BTC100 $65 for set of 4	Print 4 of 4 Les Modes en l'an de Grace, set of 4 prints BTC101 $65 for set of 4

Title Page
Croquis de Modes d'Ete par Mario Simon, set of 4 prints, horizontal orientation
BTC102 $65 for set of 4


Print 1 of 4 Croquis de Modes d'Ete par Mario Simon, set of 4 prints BTC103 $65 for set of 4	Print 2 of 4 Croquis de Modes d'Ete par Mario Simon, set of 4 prints BTC104 $65 for set of 4


Print 3 of 4 Croquis de Modes d'Ete par Mario Simon, set of 4 prints BTC105 $65 for set of 4	Print 4 of 4 Croquis de Modes d'Ete par Mario Simon, set of 4 prints BTC106 $65 for set of 4

Title Page
Loge d'Actrice, by Sue & Mare 1920 set of 4 prints
BTC107 $65 for set of 4


Print 1 of 4 Loge d'Actrice, set of 4 prints BTC108 $65 for set of 4	Print 2 of 4 Loge d'Actrice, set of 4 prints BTC109 $65 for set of 4


Print 3 of 4 Loge d'Actrice, set of 4 prints BTC110 $65 for set of 4	Print 4 of 4 Loge d'Actrice, set of 4 prints BTC111 $65 for set of 4

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These illustrations are from the magazine Bon Ton Gazette, published by Lucien Vogel 1912-1925. As the editor and design genius of the Gazette du Bon Ton, Vogel created a publication that remains dazzling in it originality and artistry, and which led to his appointment as the art director of Vogue magazine.

Designed as a journal to appeal to the elite of Paris, full of high fashion plates and chatty articles on all aspects of life for the privileged, it transcends its mundane goals through the incredible quality of the publication from the high quality paper to the breath taking beauty of the prints and the high quality of the art throughout. Here in the so called “forgotten years” of the 1920’s we see the art that evokes the whole gamut of that fabulously creative era in France, from the Impressionists and the Fauves to the Cubists, Belle Epoque, Art Nouveau & Deco periods.

These 'Croquis' or Sketches were additional prints in separate folders included in some of the Bon Ton months. They are lithographs in very good condition complete, in their original folders.

Many of the works of the fashion designers of the day were featured, including Worth, Lanvin, Pacquin and Poiret. The most notable artists utilized were Georges Barbier, Erte, Georges Lepape, Paul Iribe, Pierre Brissaud, Andre Marty, Felix Lorioux and Raoul Dufy along with many others. Some references cite Aubrey Beardsley as the source of the outlines & Leon Baskt for the colour. George Barbier was truly a luminary of the time, becoming hugely successful in the world of design and haute couture fashion illustration, contributing to Vogue as well as Bon Ton.